As an up-and-coming brand, you want to focus on the best strategies to help your website get the traffic it needs. In the business world, traffic is of the utmost importance for getting your brand the visibility it deserves. Without a steady influx of traffic, any products you launch, no matter how innovative, may get ignored amidst the competition. So, you need to have a cohesive marketing strategy that allows you to penetrate deep into the market and get the views you need.
However, when designing a marketing strategy, many overlook the importance of targeted traffic. Generalized marketing campaigns like TV adverts or pamphlets let you reach out to a large group of people who may or may not be interested in what you have to offer. Targeted campaigns, however, allow you to reach only people who will most likely be interested in your product. SEO strategies are some of the best ways to get targeted traffic online. Pair that up with social media, and you have an approach bound to give your brand the traffic it needs. Below, we’ll talk more about social media SEO and how you can incorporate it into your marketing plan.
1. Competitor Analysis
Conducting a competitor analysis is one of the most effective SEO strategies to get higher traffic to your brand. Smaller brands often have a hard time figuring out just where they need to concentrate their marketing efforts for the most significant impact. However, competitor analysis allows you to skip the trial and error and instead learn from your competition’s strategies. Traffic analytics is a powerful competitor analysis tool which tells you where your competition focuses their marketing efforts most. You can also examine which demographic your competitors target most readily and how you can market to these groups too. Furthermore, competitor analysis includes the market explorer tool, allowing you to learn the in-market audience interests and find newer leads for your business.
You can also analyze the top domains and see which keyword strategies get your competition the most significant traffic. Moreover, you can also track their social media activities and monitor their top-performing content to improve your marketing strategy. Conducting competitive research as your first step is vital as it shapes the direction of your overall marketing strategy.
2. Optimize Your Visual Content
No matter which social media platform you pick to market your products, you need to ensure that your content is visually appealing. It is even more critical on platforms like Instagram and Pinterest, where users engage visually appealing, well-thought-out content. Your posts need to have high-quality graphics, be it video or image content. Look for vibrant colors, high-resolution images and stick to a theme so that your feed looks cohesive. If your content has relevant photos, you can get up to 94% more views than content without compelling images.
Furthermore, when designing your visuals, you want to ensure that each image delivers a clear message about your brand and allows you to keep your clients engaged. You want to highlight your products in the best possible light using the images you put up on social media so that viewers attract to your website.
3. Develop Partnerships
Social media partnerships are one of the most effective ways of getting more significant traffic to your website. Social media is all about creating relationships and using them to your advantage. It can be hard to make it big on social media without partnering with some of the most trusted names around – the influencers. Influencers play a vital role in determining trends across any niche and help drive immense amounts of traffic to your brand. Influencer partnerships are crucial because there is an overload of businesses on social media. Consumers can find it hard to decide which brands they can trust.
However, influencers are trusted figures across various niches, which can help their followers decide which brands to trust. Promotions on an influencer’s page can help you reach out to all of their followers and get more traffic to your website. Furthermore, it also allows you to differentiate yourself from the competition and establish yourself as a trusted, approved brand.
4. Engage Consistently
Regular marketing channels don’t give you the leeway to consistently engage with your clients. It can create a rift between the brand and the clients, as it lacks a personal connection. Clients can’t reach out directly to the brand and have their queries answered, and neither can they engage with the brand to learn more about those who run it. However, social media is the perfect place for you to engage on a more meaningful level with your clients and let them feel like you’re there to listen to them. You can respond to comments, private messages, and mentions to maintain a solid brand presence which helps you attract more traffic. Furthermore, being active on social media is a great way to develop long-term client relationships.
You can also allow clients a glimpse into your daily activities by posting behind-the-scenes videos or pictures. All these tactics help clients identify better with your brand and can get you referrals too.
5. Post Strategically
When marketing yourself on social media, you need to post carefully instead of randomly throughout the day. If you post at odd times throughout the day, your posts may be drowned out by the sheer number of traffic on social media already. Instead, you need to use analytics to determine when your audience is most active and time your posts accordingly. It lets you get the most significant number of impressions, which can help boost your SERPs.
Furthermore, you need to consistently remain active on social media to keep your followers engaged and boost your ranking. Upload posts, infographics, stories, and short excerpts to keep your clients engaged and garner more traffic.
There are numerous ways to market your brand, but social media marketing is by far one of the most effective. It is a fun and engaging way to make your brand presence known and generate your brand’s attention. Although it may seem difficult with the sheer number of brands on social media nowadays, these tips can help you make your presence known.